Keenan Murphy

Samsara was shopping for a new marketing automation platform when I was recruited. Thanks to my prior experience with Marketo and Pardot, I joined to help complete the evaluation and lead the implementation.

Once Marketo was stable and users were trained, my role evolved to managing and building out the greater marketing tech stack.

Being on a rapidly growing team of a rocket ship company (that went public in 2021) exposed me to scaling challenges and new responsibilities, including:

• Process Improvement & Automation — This was my mandate in general. I accomplished this by working with marketers to understand current workflows, identify excessive manual work or friction, and led projects to build or buy new tooling to improve these processes. When building in house, I'd build the tools myself or work with Engineering.
• Tech Stack Ownership, Procurement, & Renewals — I demoed, procured, implemented, and trained users on new marketing technology that we added to our stack. This involved documenting the landscape of tools, tracking team budgets, and advising on opportunities for scaling up or down our subscriptions as needed.
• Documentation, Enablement, & Training — I built out a marketing team documentation hub in Confluence and led adoption of our knowledge sharing culture to ensure “tribal knowledge” was not lost to employee turnover.
  

I joined 3DR soon after a major business pivot and layoff. After several years as a consumer drone manufacturer, the company transitioned to selling enterprise B2B drone software and hardware.

As one of three on the new marketing team, I managed our website, marketing automation platform, lead funnels, and reporting.

I spent most of my time in:

• Marketo & Pardot as our Marketing Automation Platforms — On my first day, I was handed a completely blank instance of Marketo. Building our campaign infrastructure from scratch was a fantastic learning experience.
• Google Tag Manager & Google Analytics — I set up tracking for website events and monitoring traffic flows. This was crucial for our marketing attribution tracking, and also provided early exposure to JavaScript and some browser APIs.
• Wordpress CMS — I worked with our Wordpress developer to maintain the site, and eventually led a re-build of the website frontend and content creation UI.
  
  We built a library of modular components that maintained branding and design consistency, yet were flexible enough to handle new page designs. This project gave me early insight into HTML/CSS and component API design principles.
• Google Sheets & Jupyter Notebooks for data analysis — I got my first taste of real programming while at 3DR, learning Python (pandas) for analyzing datasets and interacting with MarTech APIs.